target audience research

My target audience, would be male and females between the age of 18 and 28 who enjoy clubbing, dance music and DJ-ing. I created a quick questionnaire and distributed it to a group of 10 people who were within my traget audience specification.

Target audience profile

Name: Lewis

Age: 18

Interests: Dance music, DJing

How often do you buy a dance music magazine?: At least two different magazines twice a month. I like to keep up to date with new artists and dance events.

How much do you usually spend on a dance magazine?: About three to six pound but no more.

Which magazines do you buy and why?: Mixmag and DJ mag most of the time. They always have the best articles and interviews, and always no the latest news in the dance music world. I always go to mixmag if i want to read about new, up and coming DJ's and occasionally have freebies like CD's or chances to win tickets for festivals.

What colour scheme do yoy think would look best for a dance music magazine?: Black, white and then another or a couple more bright colours- something that will stand out against the black and white.

What sort of thing would you like to see in a music magazine?: Well, like i said before, anything about new DJ's and artists, or even reading about older more legendary DJs or dance music artists. I like to read things that are interesting and insightful-like about the DJ's life and why they started to produce music etc.

Do you think both men and women read Dance/DJ magazines?: Oh yeah! It is definitley a unisex market. However you dont see a lot of female artists and DJs actually in the magazines so i would like to see more of that!